{"id":17714,"date":"2023-05-09T12:00:40","date_gmt":"2023-05-09T10:00:40","guid":{"rendered":"https:\/\/www.martel.ch\/cms\/?page_id=17714"},"modified":"2026-04-23T11:01:53","modified_gmt":"2026-04-23T09:01:53","slug":"was-ist-subskription","status":"publish","type":"page","link":"https:\/\/www.martel.ch\/cms\/weinwissen\/im-fokus-bordeaux\/was-ist-subskription\/","title":{"rendered":"Was ist Subskription?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":52,"featured_media":17639,"parent":17645,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"coauthors":[539],"class_list":["post-17714","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"inhaltselemente":[{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"Subskrip\u2026was? Kurz erkl\u00e4rt.","einspalter_text_titel_typ":"1","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"Das umst\u00e4ndliche Wort Subskription steht f\u00fcr ein Warentermingesch\u00e4ft, das nach diesem einfachen Prinzip funktioniert. Kundinnen und Kunden bestellen und bezahlen den aktuellen Jahrgang heute und erhalten den Wein in der Regel erst zwei Jahre sp\u00e4ter.\r\n<h2>Vorteil f\u00fcr die Weing\u00fcter<\/h2>\r\nWer den Wein in Subskription anbietet, kriegt den Erl\u00f6s schon wenige Monate nach der Ernte. Der Zahltag muss also nicht warten, bis der Wein nach der Reifezeit auf den Markt kommt.\r\n<h2>Vorteil f\u00fcr die Kundschaft<\/h2>\r\nWer in Subskription bestellt, kann sich rare Weine sichern, die meist schnell ausverkauft sind, sobald sie auf den Markt gelangen. Es kommt dazu, dass die Weine zum Zeitpunkt der Marktlancierung oft schon viel mehr kosten, als in der Subskription daf\u00fcr bezahlt wurde. 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Die Ernte starte zwei bis drei Wochen fr\u00fcher.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.martel.ch\/cms\/weinwissen\/im-fokus-bordeaux\/was-ist-subskription\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Subskription? | Martel Weine St.Gallen und Z\u00fcrich\" \/>\n<meta property=\"og:description\" content=\"Was ist Subskription? - 2022 war klimatisch ein historisches Weinjahr in Bordeaux. 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