{"id":22741,"date":"2024-03-20T09:01:05","date_gmt":"2024-03-20T08:01:05","guid":{"rendered":"https:\/\/www.martel.ch\/cms\/?p=22741"},"modified":"2026-05-28T11:31:52","modified_gmt":"2026-05-28T09:31:52","slug":"krise-als-chance-beispiele-aus-der-martel-weinwelt","status":"publish","type":"post","link":"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/krise-als-chance-beispiele-aus-der-martel-weinwelt\/","title":{"rendered":"Krise als Chance: Beispiele aus der Martel-Weinwelt"},"content":{"rendered":"\n

Kurz nach Ende des Zweiten Weltkriegs sagte der britische Premierminister Winston Churchill: \u201cNever waste a good crisis\u201d. Er meinte damit, dass dramatische Ver\u00e4nderungen unweigerlich zu neuen Erkenntnissen f\u00fchren und frische M\u00f6glichkeiten aufzeigen. Ein Blick auf die Geschichte von Martel und die Entwicklung des Weinbaus in den letzten 150 Jahren beweist: Eine Krise ist oft gleichzeitig eine Chance, auch in der Weinwirtschaft. Das gilt f\u00fcr die Reblauskatastrophe, den Glykolskandal und die Corona-Pandemie.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":22726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[564,569],"tags":[],"coauthors":[493],"class_list":["post-22741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weinmarkt","category-jan-martel-ueber"],"acf":{"inhaltselemente":[{"acf_fc_layout":"header","header_titel":"Kleines Insekt ganz gross","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"1876 kamen Margarethe und Ferdinand Martel aus Deutschland in die Schweiz und legten den Grundstein f\u00fcr die Weinhandlung Martel, die inzwischen in f\u00fcnfter Generation gef\u00fchrt wird. Die Ururgrosseltern des heutigen Gesch\u00e4ftsf\u00fchrers Jan Martel spezialisierten sich in St. Gallen auf den Verkauf von Mosel- und Bordeauxweinen.\r\n\r\nAusl\u00f6ser f\u00fcr den mutigen Schritt des jungen Unternehmerpaares war eine Krise in der Heimat. Eine kleine, gemeine Laus trug die Schuld an allem: die Reblaus.\r\n\r\nVon 1867 bis 1915 vernichtete die Reblaus einen Grossteil der Weinreben in Europa. Eingeschleppt wurde sie aus den USA. Der Sch\u00e4dling breitete sich rasend schnell \u00fcber halb Europa aus. Erst mit der Zeit fanden Wissenschaftler eine L\u00f6sung f\u00fcr das Problem: Man pflanzte amerikanische Rebst\u00f6cke in Europa an und veredelte sie mit europ\u00e4ischen Reben. Doch f\u00fcr viele Winzer kam das zu sp\u00e4t. Sie hatten ihre Weinberge bereits aufgegeben. Erst im Nachhinein zeigte sich das Gute an der Reblaus-Katastrophe. Die Krise zwang die einzelnen Winzer, neue Wege zu suchen. Klein- und Kleinstwinzer schlossen sich zu Genossenschaften zusammen, die zum Teil bis heute erfolgreich bestehen.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":"","image_image_text_link_right_area":false,"image_image_text_bild_right":22723,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Glykolkrise f\u00fchrt zum Neuanfang","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"1985 ersch\u00fctterte der Glykol-Weinskandal unser Nachbarland \u00d6sterreich. Damals war die Nachfrage nach s\u00fcssen und lieblichen Weinen enorm. Einige Winzer hatten bei der Zuckerung geschlampt und zus\u00e4tzlich Diethylenglykol als S\u00fcssungsmittel und Geschmacksverst\u00e4rker zugesetzt. Glykol ist auch als Frostschutzmittel bekannt. Ein Riesenskandal, der die \u00f6sterreichische Weinwirtschaft ins Mark traf.\r\n\r\nIn der Folge kam der Weinexport aus \u00d6sterreich fast zum Erliegen. Millionen von Flaschen wurden vom Markt genommen. Viele kleine Winzer, die in den Skandal nicht verwickelt waren, gerieten in wirtschaftliche Schwierigkeiten. So schlimm es f\u00fcr die Betroffenen damals war - heute gilt der Glykolskandal als Ausl\u00f6ser f\u00fcr eine positive Entwicklung.\r\n\r\nDer \u00f6sterreichische Weinbau erfand sich nach der Krise v\u00f6llig neu. Eine Qualit\u00e4tsoffensive sorgte f\u00fcr Besserung. Wein aus \u00d6sterreich geniesst mittlerweile den besten Ruf und ist im In- und Ausland beliebter denn je.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":"","image_image_text_link_right_area":false,"image_image_text_bild_right":22717,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Gl\u00fcck im Ungl\u00fcck ","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"2020. Corona-Pandemie. Die Schweizer Gastronomie schliesst von einem Tag auf den anderen. Geselliges Beisammensein in der \u00d6ffentlichkeit ist kaum mehr erlaubt. Ein wichtiger Teil des Absatzmarktes f\u00fcr Wein bricht weg. Die gute Nachricht: Die Umsatzeinbussen in der Gastronomie werden durch den boomenden Privatkonsum nahezu ausgeglichen. Unsere Weinhandlung ist mit ihrem digitalen Angebot auf den Ansturm der Privatkundschaft vorbereitet. Auch dank der langen Erfahrung im Online-Handel. Martel war 1995 die erste Weinhandlung in Europa, die Wein \u00fcber einen Internet-Shop verkaufte. Die allermeisten der w\u00e4hrend der Krise dazugewonnen Privatkunden sind geblieben. Aufgrund vertrauensvoller Gespr\u00e4che mit den Gastronomen haben sich unsere Beziehungen w\u00e4hrend dieser Lockdowns sogar noch gest\u00e4rkt. Dank unserer Online- und Weinkompetenz sowie unseren engen Verbindungen in die Gastronomie erwies sich auch diese Krise f\u00fcr uns als Chance \u2013 ganz im Sinne Churchills.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":"","image_image_text_link_right_area":false,"image_image_text_bild_right":22720,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"Weingl\u00fcck<\/a>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":false,"einspalter_collapse":false}]},"yoast_head":"\nKrise als Chance: Beispiele aus der Martel-Weinwelt |<\/title>\n<meta name=\"description\" content=\"Der britische Premierminister Winston Churchill sagte einst: \u201cNever waste a good crisis\u201d. Eine Krise ist oft gleichzeitig eine Chance\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/krise-als-chance-beispiele-aus-der-martel-weinwelt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Krise als Chance: Beispiele aus der Martel-Weinwelt |\" \/>\n<meta property=\"og:description\" content=\"Der britische Premierminister Winston Churchill sagte einst: \u201cNever waste a good crisis\u201d. Eine Krise ist oft gleichzeitig eine Chance\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/krise-als-chance-beispiele-aus-der-martel-weinwelt\/\" \/>\n<meta property=\"og:site_name\" content=\"Martel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Martel-AG-St-Gallen\/233396026691876\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-20T08:01:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T09:31:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2024\/02\/2024_02_Krise_als_Chance_4-854x569.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"854\" \/>\n\t<meta property=\"og:image:height\" content=\"569\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00fcrg Aegerter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@martel_weinwelt\" \/>\n<meta name=\"twitter:site\" content=\"@martel_weinwelt\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00fcrg Aegerter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"J\u00fcrg Aegerter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/weinwissen\\\/weinmagazin\\\/krise-als-chance-beispiele-aus-der-martel-weinwelt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/weinwissen\\\/weinmagazin\\\/krise-als-chance-beispiele-aus-der-martel-weinwelt\\\/\"},\"author\":{\"name\":\"J\u00fcrg Aegerter\",\"@id\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/#\\\/schema\\\/person\\\/8475b73b6f1c4c886d942b9ac8806549\"},\"headline\":\"Krise als Chance: Beispiele aus der Martel-Weinwelt\",\"datePublished\":\"2024-03-20T08:01:05+00:00\",\"dateModified\":\"2026-05-28T09:31:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/weinwissen\\\/weinmagazin\\\/krise-als-chance-beispiele-aus-der-martel-weinwelt\\\/\"},\"wordCount\":81,\"publisher\":{\"@id\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/weinwissen\\\/weinmagazin\\\/krise-als-chance-beispiele-aus-der-martel-weinwelt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/2024_02_Krise_als_Chance_4.jpg\",\"articleSection\":[\"Weinmarkt\",\"Jan Martel \u00fcber\"],\"inLanguage\":\"de-CH\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/weinwissen\\\/weinmagazin\\\/krise-als-chance-beispiele-aus-der-martel-weinwelt\\\/\",\"url\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/weinwissen\\\/weinmagazin\\\/krise-als-chance-beispiele-aus-der-martel-weinwelt\\\/\",\"name\":\"Krise als Chance: Beispiele aus der Martel-Weinwelt |\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/weinwissen\\\/weinmagazin\\\/krise-als-chance-beispiele-aus-der-martel-weinwelt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/weinwissen\\\/weinmagazin\\\/krise-als-chance-beispiele-aus-der-martel-weinwelt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.martel.ch\\\/cms\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/2024_02_Krise_als_Chance_4.jpg\",\"datePublished\":\"2024-03-20T08:01:05+00:00\",\"dateModified\":\"2026-05-28T09:31:52+00:00\",\"description\":\"Der britische Premierminister Winston Churchill sagte einst: \u201cNever waste a good crisis\u201d. 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