{"id":34336,"date":"2026-08-19T14:40:20","date_gmt":"2026-08-19T12:40:20","guid":{"rendered":"https:\/\/www.martel.ch\/cms\/?p=34336"},"modified":"2026-08-20T15:44:27","modified_gmt":"2026-08-20T13:44:27","slug":"von-der-postkarte-zur-online-bestellung","status":"publish","type":"post","link":"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/von-der-postkarte-zur-online-bestellung\/","title":{"rendered":"Von der Postkarte zur Online-Bestellung"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"coauthors":[497],"class_list":["post-34336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-150-jahre"],"acf":{"inhaltselemente":[{"acf_fc_layout":"header","header_titel":"Von der Postkarte zur Online-Bestellung","header_typ":"1","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<strong>Martel und die Technik: Na klar, w\u00e4hrend 150 Jahren Unternehmensgeschichte \u00e4nderte sich die Technologie rasant. Besonders die Art der Kommunikation entwickelte sich weiter. Wir schauen zur\u00fcck auf einen enormen Fortschritt von der Postkarte bis zur Weinbestellung auf dem Smartphone.<\/strong>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":false,"einspalter_collapse":false},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"In K\u00fcrze","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<ul>\r\n \t<li>Martel am Puls der Zeit bei der Digitalisierung<\/li>\r\n \t<li>Rasante Entwicklung von der Postkarte zur Online-Bestellung<\/li>\r\n \t<li>Martel-Coup: Europas erste Online-Weinhandlung<\/li>\r\n<\/ul>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":true,"einspalter_collapse":false},{"acf_fc_layout":"header","header_titel":"Als \u00abHier\u00bb als Adresse ausreichte","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Vor 100 Jahren kommunizierte man vor allem mit Briefen und Postkarten. Die Post wurde mehrmals t\u00e4glich zugestellt. Heute wirkt es fast kurios: F\u00fcr den Versand innerhalb der Stadt gen\u00fcgte als Adresse oft die Angabe \u00abHier\u00bb.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/07\/martel-moments-postkarte.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":34337,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Erste digitale Schritte ","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Mit der Zeit kamen neue Kommunikationsmittel hinzu. Videotex zum Beispiel war Mitte der 1980er-Jahre der grosse Schrei. Erstmals konnten Informationen interaktiv, also \u00abdialogisch\u00bb, \u00fcbermittelt werden. Die Mailbox war erfunden. Martel geh\u00f6rte zu den ersten privaten Unternehmen, die bei Videotex mitmachten. Zum Start eher eine \u00abPlauschsache\u00bb, wie in einem Zeitungsartikel vom 12. Juni 1985 zu lesen ist. \u00abEs gab zwar zwei Dutzend Bestellungen, besonders wurden auch Preislisten angefordert. Doch die Anschlussgeb\u00fchren waren bisher h\u00f6her als der Umsatzgewinn\u00bb, wird der damalige Co-Gesch\u00e4ftsf\u00fchrer Wolfram Martel zitiert.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/07\/martel-moments-videotext.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":34338,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Pionierleistung Online-Shop","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"10 Jahre sp\u00e4ter, 1995, schrieb das kleine Unternehmen aus St.Gallen ein St\u00fcck Weinhandelsgeschichte. Als erste Weinhandlung Europas ging Martel mit einem eigenen Webshop online. Angestossen wurde das Projekt von einem Studenten, der f\u00fcr seine Idee eines Online-Shops einen mutigen Partner suchte und ihn in Martel fand. Was damals vision\u00e4r wirkte, geh\u00f6rt heute selbstverst\u00e4ndlich zum Alltag. Aus dem Pionierprojekt entwickelte sich ein wichtiger Vertriebskanal. Heute bestellen Kundinnen und Kunden rund um die Uhr online, und der digitale Umsatzanteil w\u00e4chst weiterhin stetig.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/07\/martel-story-onlineshop.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":34339,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<a class=\"btn btn-arrow\" href=\"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/30-jahre-martel-online-shop\/\">30 Jahre Martel Online-Shop<\/a>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":false,"einspalter_collapse":false}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Von der Postkarte zur Online-Bestellung<\/title>\n<meta name=\"description\" content=\"Martel und die Technik: In den 150 Jahren seit der Gr\u00fcndung hat unsere Weinhandlung mehrere grosse technologische Umbr\u00fcche erlebt.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Von der Postkarte zur Online-Bestellung\" \/>\n<meta property=\"og:description\" content=\"Martel und die Technik: In den 150 Jahren seit der Gr\u00fcndung hat unsere 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