{"id":34480,"date":"2026-08-18T14:10:49","date_gmt":"2026-08-18T12:10:49","guid":{"rendered":"https:\/\/www.martel.ch\/cms\/?p=34480"},"modified":"2026-08-20T15:48:51","modified_gmt":"2026-08-20T13:48:51","slug":"martel-williams-mit-birne-erobert-amerika","status":"publish","type":"post","link":"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/martel-williams-mit-birne-erobert-amerika\/","title":{"rendered":"Martel-Williams mit Birne erobert Amerika"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"coauthors":[497],"class_list":["post-34480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-150-jahre"],"acf":{"inhaltselemente":[{"acf_fc_layout":"header","header_titel":"Martel-Williams mit Birne erobert Amerika","header_typ":"1","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<strong>Martel geriet Ende der 1950er Jahre in den Strudel der amerikanischen B\u00fcrokratie. 1959 wurde Williams aus dem Wallis mit der Birne in der Flasche in den USA zu unserem \u00fcberraschenden Exporthit. Doch kurz darauf stoppte der amerikanische Zoll die Einfuhr. Ein pers\u00f6nlicher Eid beim US-Generalkonsulat in Z\u00fcrich brachte die spektakul\u00e4re Wende.<\/strong>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":false,"einspalter_collapse":false},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"In K\u00fcrze","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<ul>\r\n \t<li>Martel exportierte Williams mit Birne bis nach New York<\/li>\r\n \t<li>30'000 Dollar Busse wegen angeblich falscher Deklaration drohten<\/li>\r\n \t<li>Ein Eid rettete die Lieferung vor dem endg\u00fcltigen Aus<\/li>\r\n<\/ul>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":true,"einspalter_collapse":false},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"Die Birne in der Schnapsflasche","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"Eine Birne in der Schnapsflasche, das war Ende der 1950er-Jahre eine kleine Sensation. 1959 entdeckte der amerikanische Importeur J. Schapiro von der Excelsior Merchandising Corp. bei Martel den \u00abPear Brandy\u00bb mit eingewachsener Birne und bestellte gleich 600 Flaschen. Trotz Frost, der fast die H\u00e4lfte der Fr\u00fcchte zerst\u00f6rte, konnten rechtzeitig 288 Flaschen mit Birne sowie weitere 600 Flaschen Williams ohne Birne im Glas nach New York verschifft werden.","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":false,"einspalter_collapse":false},{"acf_fc_layout":"header","header_titel":"H\u00f6henflug und harter Aufschlag","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Der Erfolg des \u00abPear Brandy\u00bb aus der Schweiz war in den USA \u00fcberw\u00e4ltigend. Es folgte rasch eine weitere Bestellung \u00fcber 6'000 (!) Flaschen. Doch dann kam der Schock. Die amerikanischen Beh\u00f6rden erkl\u00e4rten den Brandy f\u00fcr falsch deklariert und warfen dem Importeur vor, das Destillat sei k\u00fcnstlich aromatisiert. Es drohten Bussen von rund 30'000 Dollar und jahrelange Rechtsstreitigkeiten. S\u00e4mtliche Gutachten aus der Schweiz, selbst von kantonalen Chemikern und Bundesstellen, blieben wirkungslos.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/07\/martel-moments-pear-brandy.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":34479,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"Rettung naht","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"Der amerikanische Anwalt schlug vor, dass die Verantwortlichen pers\u00f6nlich unter Eid best\u00e4tigen sollten, dass der Williams unverf\u00e4lscht und naturrein hergestellt wurde. Im US-Generalkonsulat in Z\u00fcrich legten zuerst der Walliser Destillateur und anschliessend ein Martel-Mitarbeiter die Hand auf die Bibel und schworen die Echtheit des Produkts. Wenig sp\u00e4ter kam die erl\u00f6sende Nachricht aus Washington: Das Verfahren wurde eingestellt.\r\n\r\n<a class=\"btn btn-arrow\" href=\"https:\/\/www.martel.ch\/wein\/?filter=sortiment,spirituosen&amp;direction=asc&amp;mode=grid&amp;sorting=custom_produkt_produkt_weinnummer\" target=\"_blank\" rel=\"noopener\">Unser Spirituosen-Sortiment<\/a>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":false,"einspalter_collapse":false}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martel-Williams mit Birne erobert Amerika<\/title>\n<meta name=\"description\" content=\"1959 wurde Williams aus dem Wallis mit der Birne in der Flasche in den USA zu unserem \u00fcberraschenden Exporthit. 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