{"id":34530,"date":"2026-08-19T14:20:54","date_gmt":"2026-08-19T12:20:54","guid":{"rendered":"https:\/\/www.martel.ch\/cms\/?p=34530"},"modified":"2026-08-20T15:45:04","modified_gmt":"2026-08-20T13:45:04","slug":"wir-denken-in-generationen-verantwortung-mit-tradition","status":"publish","type":"post","link":"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/wir-denken-in-generationen-verantwortung-mit-tradition\/","title":{"rendered":"Wir denken in Generationen: Verantwortung mit Tradition"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":30589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"coauthors":[497],"class_list":["post-34530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-150-jahre"],"acf":{"inhaltselemente":[{"acf_fc_layout":"header","header_titel":"Wir denken in Generationen: Verantwortung mit Tradition","header_typ":"1","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<strong>Sorge zur Umwelt zu tragen, ist bei Martel keine Modeerscheinung. Als Familienunternehmen in der 5. Generation ist uns Nachhaltigkeit seit jeher wichtig. Denn guter Wein kann nur in einer intakten Natur entstehen.<\/strong>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":false,"einspalter_collapse":false},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"In K\u00fcrze","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<ul>\r\n \t<li>Nachhaltigkeit geh\u00f6rt zur Unternehmenskultur von Martel<\/li>\r\n \t<li>Erste Schweizer Weinhandlung mit FAIR'N GREEN-Zertifizierung<\/li>\r\n \t<li>Verantwortung f\u00fcr Umwelt, Gesellschaft und k\u00fcnftige Generationen<\/li>\r\n<\/ul>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":true,"einspalter_collapse":false},{"acf_fc_layout":"header","header_titel":"Der Natur verbunden","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Seit 1876 lebt Martel von der Natur. Wein entsteht im Rebberg und dort entscheidet sich seine Zukunft. Deshalb geh\u00f6rt verantwortungsvolles Handeln seit Generationen zu unserem Selbstverst\u00e4ndnis. Heute umfasst Nachhaltigkeit f\u00fcr uns \u00f6kologische, \u00f6konomische und soziale Aspekte. Wir f\u00f6rdern nachhaltigen Weinbau, optimieren Transporte, investieren in erneuerbare Energien und setzen auf langfristige Partnerschaften.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/07\/martel-moments-nachhaltigkeit-team.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":34533,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Ein Meilenstein ","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"2025 wurde Martel als erste Schweizer Weinhandlung mit dem Nachhaltigkeitslabel FAIR'N GREEN ausgezeichnet. Der Weg dorthin war anspruchsvoll. In einem unabh\u00e4ngigen Zertifizierungsprozess wurden 210 Kriterien in 26 Kategorien \u00fcberpr\u00fcft und zus\u00e4tzlich eine umfassende \u00d6kobilanz erstellt. Die Auszeichnung best\u00e4tigt unseren Weg und motiviert. Auch die zweite Zertifizierung im Jubil\u00e4umsjahr 2026 gelang, mit verbessertem Ergebnis. Es gibt noch immer viel zu tun, aber wir arbeiten stetig daran.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2025\/03\/martel-logo-fair-and-green.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":28756,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Schritte zu mehr Nachhaltigkeit","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Nachhaltigkeit\u00a0ist ein stetiger\u00a0Prozess. Mit unserer Photovoltaikanlage, der schrittweisen Elektrifizierung der Fahrzeugflotte, energieeffizienten Abl\u00e4ufen und dem engen Austausch mit nachhaltig arbeitenden Winzerinnen und Winzern entwickeln wir uns laufend weiter. Denn wir\u00a0wollen\u00a0Wein mit gutem Gewissen\u00a0und noch lang\u00a0vermitteln k\u00f6nnen.\r\n\r\n<a class=\"btn btn-arrow\" href=\"https:\/\/www.martel.ch\/cms\/martel\/nachhaltigkeit\/\" target=\"_blank\" rel=\"noopener\">Unser Nachhaltigkeitskonzept<\/a>","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":"","image_image_text_link_right_area":false,"image_image_text_bild_right":"","image_image_text_content_right":"","image_image_text_video_right":"[embed]https:\/\/vimeo.com\/1213825302 [\/embed]","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wir denken in Generationen: Verantwortung mit Tradition<\/title>\n<meta name=\"description\" content=\"Nachhaltigkeit ist bei Martel keine Modeerscheinung. 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