{"id":34583,"date":"2026-08-19T14:30:09","date_gmt":"2026-08-19T12:30:09","guid":{"rendered":"https:\/\/www.martel.ch\/cms\/?p=34583"},"modified":"2026-08-20T15:44:46","modified_gmt":"2026-08-20T13:44:46","slug":"weinkultur-heisst-besser-geniessen","status":"publish","type":"post","link":"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/weinkultur-heisst-besser-geniessen\/","title":{"rendered":"Weinkultur heisst: Besser geniessen."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"coauthors":[497],"class_list":["post-34583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-150-jahre"],"acf":{"inhaltselemente":[{"acf_fc_layout":"header","header_titel":"Weinkultur heisst: Besser geniessen. ","header_typ":"1","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<strong>Vor 150 Jahren geh\u00f6rte Wein f\u00fcr viele Menschen ganz selbstverst\u00e4ndlich zum Alltag. Es wurde mehr als doppelt so viel Alkohol getrunken wie heute. Seit Jahrzehnten ist der Konsum von Wein, Bier und Spirituosen r\u00fcckl\u00e4ufig. F\u00fcr Martel ist das kein Widerspruch, sondern Ausdruck einer eigentlich positiven Entwicklung.<\/strong>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":false,"einspalter_collapse":false},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"In K\u00fcrze","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<ul>\r\n \t<li>Der Alkoholkonsum in der Schweiz sinkt seit Jahren deutlich<\/li>\r\n \t<li>Qualit\u00e4t ersetzt zunehmend Quantit\u00e4t<\/li>\r\n \t<li>Martel steht f\u00fcr bewussten und verantwortungsvollen Weingenuss<\/li>\r\n<\/ul>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":true,"einspalter_collapse":false},{"acf_fc_layout":"header","header_titel":"Neue Trinkgewohnheiten","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Als Martel 1876 gegr\u00fcndet wurde, hatte Wein einen ganz anderen Stellenwert als heute. Er geh\u00f6rte vielerorts zum Alltag und wurde regelm\u00e4ssig getrunken. Auch, weil das Trinkwasser damals noch nicht als zuverl\u00e4ssig sauber galt. Zudem war der Wein leichter und wohl, soweit man heute weiss, von deutlich geringerer Qualit\u00e4t. Inzwischen hat sich unser Lebensstil stark ver\u00e4ndert. Die Menschen trinken weniger Alkohol und greifen bewusster zu einer guten Flasche.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/07\/martel-moments-familie-history.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":34582,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Mehr Genuss, weniger Konsum","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Diese Entwicklung begr\u00fcssen wir. Denn Wein ist f\u00fcr uns kein Massenprodukt, sondern ein Kulturgut. Wir selektionieren hochwertige Weine, vermitteln Wissen \u00fcber ihre Herkunft und beraten unsere Kundinnen und Kunden pers\u00f6nlich. Wer versteht, wie ein Wein entsteht und was ihn besonders macht, geniesst ihn bewusster und mit mehr Wertsch\u00e4tzung.\r\n\r\n<a class=\"btn btn-arrow\" href=\"https:\/\/www.martel.ch\/cms\/events\/weinkurse\/\" target=\"_blank\" rel=\"noopener\">So vermitteln wir Wissen<\/a>","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2025\/03\/martel-impressionen-tdv-2025-40.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":28877,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Begeisterung f\u00fcr Weinkultur ","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Der Konsum von Alkohol wird wohl weiterhin sinken. Dieser Trend l\u00e4sst sich kaum umkehren, auch beim Wein nicht. Gleichzeitig w\u00e4chst das Interesse daran, woher der Wein kommt, wie gut er schmeckt und von wem er gemacht ist. Dies zu vermitteln, genau daf\u00fcr steht Martel seit 150 Jahren.\r\n\r\n<a class=\"btn btn-arrow\" href=\"https:\/\/www.martel.ch\/cms\/martel\/moderater-weingenuss\/\" target=\"_blank\" rel=\"noopener\">Mit Vernunft geniessen<\/a>","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/07\/martel-moments-laura-paccot.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":34580,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Weinkultur heisst: Besser geniessen.<\/title>\n<meta name=\"description\" content=\"Der Konsum von Wein ist r\u00fcckl\u00e4ufig. 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