{"id":34916,"date":"2026-08-19T14:10:47","date_gmt":"2026-08-19T12:10:47","guid":{"rendered":"https:\/\/www.martel.ch\/cms\/?p=34916"},"modified":"2026-08-23T10:44:37","modified_gmt":"2026-08-23T08:44:37","slug":"die-liebe-zum-wein-teilen","status":"publish","type":"post","link":"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/die-liebe-zum-wein-teilen\/","title":{"rendered":"Die Liebe zum Wein teilen"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":27482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"coauthors":[497],"class_list":["post-34916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-150-jahre"],"acf":{"inhaltselemente":[{"acf_fc_layout":"header","header_titel":"Die Liebe zum Wein teilen","header_typ":"1","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<strong>Wein kann man verkaufen. Oder man kann ihn vermitteln. Martel versteht sich seit jeher nicht nur als Weinhandlung, sondern als Botschafterin von Weinkultur. Denn hinter jeder guten Flasche stecken Menschen, Herkunft, Handwerk und Geschichte. Dieses Wissen weiterzugeben und die Begeisterung f\u00fcr Wein zu teilen, geh\u00f6rt f\u00fcr uns genauso dazu wie ein erstklassiges Sortiment.<\/strong>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":false,"einspalter_collapse":false},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"In K\u00fcrze","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<ul>\r\n \t<li>Weinkultur erleben bei Degustationen, Weinkursen, Vortr\u00e4gen und Begegnungen<\/li>\r\n \t<li>Weinwissen zeitgem\u00e4ss vermittelt \u2013 pers\u00f6nlich, gedruckt und digital<\/li>\r\n \t<li>20 Martel-Weinberater teilen ihr Wissen und ihre Begeisterung<\/li>\r\n<\/ul>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":true,"einspalter_collapse":false},{"acf_fc_layout":"header","header_titel":"Wein verstehen. Wein erleben.","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Wer sich mit Wein besch\u00e4ftigt, entdeckt eine Welt, die immer gr\u00f6sser wird, je tiefer man eintaucht. Genau das fasziniert uns. Und genau diese Faszination m\u00f6chten wir weitergeben und gleichzeitig Orientierung bieten. Unsere grossen <a href=\"https:\/\/www.martel.ch\/cms\/events\/weindegustationen\/\">Degustationen<\/a> zum Beispiel bieten Gelegenheit, Regionen, Rebsorten und Produzenten kennenzulernen und miteinander zu vergleichen. Die bekannteste ist die Martel Tour des Vins<sup>\u00a9<\/sup>. Jahr f\u00fcr Jahr pr\u00e4sentieren wir an der Tour rund 80 Weine in den grossen St\u00e4dten der Deutschschweiz. Daneben laden wir in Z\u00fcrich, in St.Gallen, im Engadin oder anderswo zu exklusiven Degustationen ein, etwa mit grossen Weinen aus dem Burgund oder Bordeaux.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2025\/08\/2025_08_Bordeaux-Degustation-2.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":30685,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Vom Basiswissen zum Deep Dive ","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Wer genauer wissen m\u00f6chte, was im Glas steckt, besucht unsere <a href=\"https:\/\/www.martel.ch\/cms\/events\/weinkurse\/\">Weinkurse<\/a>. Im Basic-Angebot vermitteln wir die Grundlagen. Die Deep Dives widmen sich vertieft einzelnen Regionen, Rebsorten, Winzerpers\u00f6nlichkeiten oder Weinstilen. Weinwissen soll bei Martel verst\u00e4ndlich sein und Spass machen. Diesem Gedanken folgt das von uns entwickelte \u00abMartel Weinmaleins\u00bb. Unsere Weinkursbrosch\u00fcre fasst kompakt, in frischer Sprache und zeitgem\u00e4sser Gestaltung, das Martel-Verst\u00e4ndnis von Wein zusammen. Auch digital teilen wir unser Wissen, beispielsweise in unserem <a href=\"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/\">Weinmagazin<\/a> mit aktuellen und zeitlosen Weinthemen. Ausf\u00fchrliche Portr\u00e4ts erz\u00e4hlen von Weinregionen und den Winzerinnen und Winzern, mit denen uns oft langj\u00e4hrige Beziehungen verbinden.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2025\/11\/2025_Kachel-Weinkurs_inkl.-Text_2000x1333.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":31451,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Weinfans vermitteln","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Das Wichtigste bei der Weinvermittlung bleibt aber das pers\u00f6nliche Gespr\u00e4ch. 20 Weinberaterinnen und Weinberater vermitteln bei Martel Weinkultur. Alle durch und durch Weinprofis, viele davon ausgebildet zu Weinakademikern. Sie kennen sich aus, reisen viel in Weingebiete, degustieren laufend und bringen ganz unterschiedliche Erfahrungen mit. Im Gespr\u00e4ch mit Weininteressierten h\u00f6ren sie zu, fragen nach, verstehen die Vorlieben. Vielleicht liegt genau darin der Unterschied zwischen einfachem Weinhandel und dem Vermitteln von Weinkultur. Eine beliebige Flasche kann man \u00fcberall aus dem Regal nehmen und kaufen. Spannend wird es, wenn man erf\u00e4hrt, warum sie im Sortiment ist, wie viel Sorgfalt hinter der Herstellung des Naturprodukts Wein steckt und f\u00fcr wen genau diese Weinflasche perfekt passt.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2025\/03\/martel-impressionen-tdv-2025-45.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":28882,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"image_text_three_column","image_text_three_column_titel_left":"","image_text_three_column_titel_typ_left":"2","image_text_three_column_titel_fake_left":false,"image_text_three_column_link_left":"","image_text_three_column_link_left_area":false,"image_text_three_column_bild_left":"","image_text_three_column_content_left":"<a class=\"btn btn-arrow\" href=\"https:\/\/www.martel.ch\/cms\/events\/weindegustationen\/\">Degustationen<\/a>","image_text_three_column_video_left":"","image_text_three_column_titel_center":"","image_text_three_column_titel_typ_center":"2","image_text_three_column_titel_fake_center":false,"image_text_three_column_link_center":"","image_text_three_column_link_center_area":false,"image_text_three_column_bild_center":"","image_text_three_column_content_center":"<a class=\"btn btn-arrow\" href=\"https:\/\/www.martel.ch\/cms\/events\/weinkurse\/\">Weinkurse<\/a>","image_text_three_column_video_center":"","image_text_three_column_titel_right":"","image_text_three_column_titel_typ_right":"2","image_text_three_column_titel_fake_right":false,"image_text_three_column_link_right":"","image_text_three_column_link_right_area":false,"image_text_three_column_bild_right":"","image_text_three_column_content_right":"<a class=\"btn btn-primary btn-arrow\" href=\"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/\">Weinmagazin<\/a>","image_text_three_column_video_right":"","image_text_three_column_bgcolor":false}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Liebe zum Wein teilen<\/title>\n<meta name=\"description\" content=\"Martel versteht sich seit jeher als Botschafterin von Weinkultur. 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