{"id":35053,"date":"2026-08-20T15:00:07","date_gmt":"2026-08-20T13:00:07","guid":{"rendered":"https:\/\/www.martel.ch\/cms\/?p=35053"},"modified":"2026-08-24T10:55:50","modified_gmt":"2026-08-24T08:55:50","slug":"bewegte-martel-zeiten-perlen-aus-dem-firmenarchiv","status":"publish","type":"post","link":"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/bewegte-martel-zeiten-perlen-aus-dem-firmenarchiv\/","title":{"rendered":"Bewegte Martel-Zeiten: Perlen aus dem Firmenarchiv"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[],"coauthors":[497],"class_list":["post-35053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-150-jahre"],"acf":{"inhaltselemente":[{"acf_fc_layout":"header","header_titel":"Bewegte Martel-Zeiten: Perlen aus dem Firmenarchiv","header_typ":"1","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<strong>Wo Martel draufsteht, ist Martel drin. Seit f\u00fcnf Generationen ist der Name der Familie eng mit dem Weinunternehmen verbunden. Das Firmenarchiv zeigt, wie fr\u00fchere Generationen Krisen bew\u00e4ltigten, Chancen erkannten und Martel immer wieder neu erfanden.<\/strong>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":false,"einspalter_collapse":false},{"acf_fc_layout":"einspalter_text","einspalter_text_titel":"In K\u00fcrze","einspalter_text_titel_typ":"2","einspalter_text_titel_fake":false,"einspalter_text_subtitle":"","einspalter_text_content":"<ul>\r\n \t<li>150 Jahre Geschichte mit Pointen, Tiefschl\u00e4gen und H\u00f6hepunkten<\/li>\r\n \t<li>Familien- und Firmengeschichte sind bei Martel eng miteinander verwoben<\/li>\r\n \t<li>Martel bewies immer wieder Pioniergeist<\/li>\r\n<\/ul>","einspalter_bgcolor":false,"einspalter_layout_lines_top_bottom":true,"einspalter_collapse":false},{"acf_fc_layout":"header","header_titel":"Geschichte in Palettenboxen","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Im Martel-Lager am Stadtrand von St.Gallen befindet sich ein ganz besonderer Schatz: das Firmenarchiv. In Palettenboxen, Dutzenden von Bundesordnern und alten Schachteln steckt die Geschichte des Unternehmens. Jahresabschl\u00fcsse, Gesch\u00e4ftsberichte, Weinlisten, Korrespondenzen, Presseartikel und Fotografien erz\u00e4hlen von 150 Jahren Weinhandel und einer Familiensaga \u00fcber 5 Generationen. Denn: Wer die Dokumente durchbl\u00e4ttert, entdeckt nicht nur Zahlen und gesch\u00e4ftliche Entscheide. Auch Hochzeiten, Geburten und andere Familienereignisse wurden fr\u00fcher in den Gesch\u00e4ftsberichten festgehalten. Jan Martel, der das Unternehmen seit \u00fcber 20 Jahren in 5. Generation f\u00fchrt, steht vor den Aktenbergen und staunt: \u00abFirma und Familie waren damals praktisch eins, alles Private war auch gesch\u00e4ftlich und umgekehrt. Heute sehen wir das differenzierter: der Zusammenhalt ist geblieben, aber jedes hat heute seinen eigenen Raum.\u00bb","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/08\/martel-moments-archiv-jan.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":35042,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Ein Neuanfang in St.Gallen","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Die Geschichte f\u00fchrt zur\u00fcck zu Margarethe und Ferdinand C. E. Martel-Falck. Jan Martels Ururgrosseltern starteten 1876 in St.Gallen mit einer Vertretung der Weingrosshandlung Falck aus Mainz. Damals grassierte in Europa die Reblaus. Das junge Paar erhoffte sich in der Schweiz bessere Perspektiven und legte damit den Grundstein f\u00fcr die Weinhandlung Martel. Ihr Sohn Paul Ferdinand Martel stieg bereits mit 17 Jahren ins Gesch\u00e4ft ein. Er war Unternehmer durch und durch und erkannte die Chancen der aufbl\u00fchenden Berghotellerie. In Davos, Arosa und im Engadin entwickelte sich der Tourismus, und mit ihm wuchs die Nachfrage nach Wein. Die Weinhandlung profitiert nachhaltig von der Aufbauarbeit des Urgrossvaters. Martel ist bis heute stark pr\u00e4sent in der B\u00fcndner Qualit\u00e4tsgastronomie wie auch im Berner Oberland.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/08\/martel-moments-archiv-spruch-2024.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":35045,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"galerie","galerie_bild":[7634,35085,7617,35036,35162,35038,35040,35087]},{"acf_fc_layout":"header","header_titel":"Bei der Geburt des Sohnes auf Gesch\u00e4ftsreise","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"1940 \u00fcbernahm Erich Martel, Jans Grossvater, die Gesch\u00e4ftsleitung in 3. Generation. Damals unterhielt Martel noch ein eigenes Einkaufsb\u00fcro in Bordeaux. Alte Fotografien und Flaschen aus jener Zeit zeugen von der langen Verbindung zum Bordelais. Eine besondere Episode stammt aus dem Jahr 1946. Martel importierte damals Rhein- und Moselweine aus der franz\u00f6sischen Besatzungszone. 14\u2019000 (!) Flaschen wurden von St.Gallen aus in die USA weiterverkauft. Dank eines famili\u00e4ren Eintrags im Firmenarchiv wissen wir zudem, dass Erich Martel gerade auf Gesch\u00e4ftsreise im besetzten Deutschland war, als in St. Gallen sein dritter Sohn Ludwig zur Welt kam.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/08\/martel-moments-alte-flaschen.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":35041,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"header","header_titel":"Ein Anruf aus dem Burgund","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Eben dieser Ludwig und sein \u00e4lterer Bruder Wolfram Martel \u00fcbernahmen gut 30 Jahre sp\u00e4ter die Gesch\u00e4ftsleitung in 4. Generation. Gemeinsam pr\u00e4gten sie das Unternehmen w\u00e4hrend Jahrzehnten. Sie bauten das Gesch\u00e4ft mit amerikanischen Weinen aus und landeten Ende der 1980er-Jahre einen besonderen Coup im Burgund. Wie es dazu kam, ist eine jener Geschichten, die man nicht erfinden kann. Ludwig Martel erinnert sich: \u00abZweimal wimmelte ich das Vorzimmer der Domaine de la Roman\u00e9e-Conti ab, als man aus dem Burgund versuchte, uns zu erreichen.\u00bb Zum Gl\u00fcck kam es dennoch zu einer Einladung und einer grossen Degustation bei der Domaine de la Roman\u00e9e-Conti. Es war der Beginn einer Erfolgsgeschichte.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2022\/04\/ludwig-wolfram-martel.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":7607,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false},{"acf_fc_layout":"galerie","galerie_bild":[35037,29266,35039,34345,35084,35080,29279,35224]},{"acf_fc_layout":"header","header_titel":"Pioniere der digitalen Welt","header_typ":"2","header_fake":false,"header_subtitle":"","header_alignment":"left"},{"acf_fc_layout":"image_image_text","image_image_text_titel_left":"","image_image_text_titel_typ_left":"2","image_image_text_titel_fake_left":false,"image_image_text_link_left":"","image_image_text_link_left_area":false,"image_image_text_bild_left":"","image_image_text_content_left":"Ludwig und Wolfram Martel bewiesen auch bei technischen Neuerungen <a href=\"https:\/\/www.martel.ch\/cms\/weinwissen\/weinmagazin\/von-der-postkarte-zur-online-bestellung\/\">Pioniergeist<\/a>. Zum Besipiel erm\u00f6glichte Martel im Jahr 1989 als erstes Unternehmen in der Region St.Gallen die Bezahlung mit der EC-Karte. Damit wurden die umst\u00e4ndlichen Eurocheques abgel\u00f6st. Bedenken wegen der neuen Technik trat Wolfram Martel in einem Leserbrief gelassen entgegen: \u00abMan kann hinter allem und jedem Negatives finden, wenn man will.\u00bb 1995 folgte der n\u00e4chste Schritt. Martel ging als europ\u00e4ische Pionierin mit einem Webshop online. Im Firmenarchiv findet sich dar\u00fcber \u00fcberraschend wenig. Denn mit Einzug des Digitalen verschwand das von Hand Geschriebene, das Getippte und Gedruckte auch mehr und mehr aus dem Archiv. Das zeigt: Je moderner Martel wird, desto weniger Spuren bleiben auf Papier zur\u00fcck. Auch deshalb sind die alten Gesch\u00e4ftsberichte, Briefe, Postkarten und Fotografien heute besonders wertvoll: als Zeugnisse bewegter alter Martel-Zeiten \u2013 f\u00fcr uns und f\u00fcr kommende Generationen.","image_image_text_video_left":"","image_image_text_teaser_left":{"image_image_text_teaser_left_titel":"","image_image_text_teaser_left_titel_typ":"2","image_image_text_teaser_left_titel_fake":false,"image_image_text_teaser_left_link":""},"image_image_text_icon_left":"","image_image_text_icon_bg_left":"martel-rot","image_image_text_titel_right":"","image_image_text_titel_typ_right":"2","image_image_text_titel_fake_right":false,"image_image_text_link_right":{"title":"","url":"https:\/\/www.martel.ch\/cms\/wp-content\/uploads\/2026\/08\/martel-moments-archiv-digital.jpg","target":""},"image_image_text_link_right_area":true,"image_image_text_bild_right":35046,"image_image_text_content_right":"","image_image_text_video_right":"","image_image_text_teaser_right":{"image_image_text_teaser_right_titel":"","image_image_text_teaser_right_titel_typ":"2","image_image_text_teaser_right_titel_fake":false,"image_image_text_teaser_right_link":""},"image_image_text_icon_right":"","image_image_text_icon_bg_right":"martel-rot","image_image_text_offset":false,"image_image_text_bgcolor":false}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bewegte Martel-Zeiten: Perlen aus dem Firmenarchiv<\/title>\n<meta name=\"description\" content=\"Wo Martel draufsteht, ist Martel drin. 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